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WTF?…A MAJOR STUDY ABOUT UNDER-REPRESENTATION IN HOLLYWOOD DID NOT INCLUDE LATINOS!

Latinos need to be telling and consuming they’re own stories way more than they currently are. Like, way, way more. Fair representation in media and entertainment matters because this is where the vast majority of Americans get their views of what makes up country is made of.

Many American Hispanics, other people of color, women, and LGBTQ communities understand their worth in large part by measuring how often and how authentically they are represented in film, television, radio, digital media and publications. And while many previously marginalized communities have seen a rise in scope and profile in the past decade, LatinX communities have barely seen an improvement. And to make matters worse, they’re not even included in the headlining study on marginalized group representation in television and film. WTF?!

According to the National Hispanic Media Coalition and other media sources: Latinos currently make up 18.3% of the U.S. population, have a purchasing power of $1.5 trillion dollars, and buy 24% of all tickets sold at the box office, which allows Hollywood to achieve its significant margin. Yet, according to a recent study from USC’s Annenberg Inclusion Initiative out of 1,200 popular films released between 2007 and 2018, only 3% featured Latino leads or co-leads.Many American Hispanics, other people of color, women, and LGBTQ communities understand their worth in large part by measuring how often and how authentically they are represented in film, television, radio, digital media and publications. And while many previously marginalized communities have seen a rise in scope and profile in the past decade, LatinX communities have barely seen an improvement. And to make matters worse, they’re not even included in the headlining study on marginalized group representation in television and film. WTF?!Latinos need to be telling and consuming they’re own stories way more than they currently are. Like, way, way more. Fair representation in ia and entertainment matters because this is where the vast majority of Americans get their views of what makes up country is made of.

As Mary McNamara, Los Angeles Times culture columnist and critic, recently pointed out that even the USC initiative itself faced criticism in January for leaving Latinos OUT of its ‘Inclusion in the Director’s Chair’ study, which broke down statistics for black, Asian and female directors.” This was the second time, Stacy Smith, associate professor of communication, and founder and director of the Annenberg Inclusion Initiative, has left Latinos out of her studies.

That criticism McNamara refers to came from an NHMC January 8, 2019 press release which argued that the exclusion of Latinos in the USC director’s study, as well as the Los Angeles Times failing to question why Latinos were left out of the discussion, sends the message and perception that Latinos are non-existent and not worthy of being included, even when they are excluded.

Historically marginalized communities are grossly under and misrepresented in media. The numbers speak for themselves. But LatinX communities have reason to the complaint the most and the loudest. Which we should be doing (we’re loud about so much, but our voice on these matters do not rise above the noise).

The evidence is there. We lead in disparity between the fact we are such a large significant part of this country, and the quantity and quality of our portrayals in American media. That has to change, not next decade, or next year, or even tomorrow, it has to change right now.

Start by supporting LATV, home base for the LatinX voice.

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