During the 10th Anniversary of Hispanicize at the InterContinental Hotel in the heart of downtown Los Angeles, LATV represented with an unforgettable rooftop VIP party, and the participation of staff, leadership and talent throughout the conference to showcase their inclusive, multicultural, bilingual brand.
Hispanicize provided the opportunity for LATV to support media peers and interact with creators, innovators and agencies elevating the Latino experience. Present from LATV’s sales department were Andres Rincon (VP of Sales and Strategic Partnerships), Astrid Arevalo (VP of Direct Response), Gisella Fu-Ripp (Director of Sales), and Max Ramirez (Director of Digital Sales & Brand Partnerships) who is spearheading LATV’s digital strategy. The network is gearing up to relaunch LATV.com and will include display takeovers, audio podcasts, video streaming and full episodes to watch on the go. The team made themselves available for networking with brands looking to access the Latino community as well as Hispanicize attendees looking to break into the business side of entertainment. Co-Executive Directors Bruno Seros-Ulloa and Andres Palencia were also along for the ride this weekend to support and engage with the young creators attending Hispanicize.
LATV also had a substantial showing at key panels and events during Hispanicize. Co-Executive Director Bruno Seros-Ulloa represented LATV’s creative-first strategy during the “What’s Next For Latinx Content?” panel Friday morning alongside other industry leaders including Adriana Waterson, Manny Campos, Margie Moreno, Benjamin Odell and Flavio Morales. Bruno spoke about empowering Latino creators not just to source content, but to become the media leaders this industry so desperately needs.
LATV’s talent could be seen throughout the conference mingling with other influencers and leaders from the Latinx community. LATV talent at the event included Enrique Sapene, Lianna Carrera and Juliana Joel from LATV’s new primetime LGBTQ+ series “The Q Agenda,” Gia Fey, Angelica Artifex and Jackie Hernández, from “Get it Girl” along with Executive Producer and talent coordinator Maria Brasero. “The Zoo” hosts Dennis Pastorizo and Gabriela Bañuelos presented the award for Best Travel Content Creator at the TECLA awards( Winner: Alexandra Olavarria). Also attending were Executive Producer and talent of “The Zoo” and “Checkitow” Humberto Guida.
LATV’s pop-up studios during the Ciroc Premium Vodka x LATV VIP Rooftop Reception proved to be a huge hit with the crowd who got to witness a a small preview of LATV’s creators at work. “Hispanicize was a huge success for LATV. We’re committed to supporting events and partners who share the same passion for our community as we do” said Andres Palencia.