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black lives matter for kids
black lives matter for kids

Nickelodeon Releases Powerful Statement During Blackout

In light of the ongoing protests against police brutality, many companies and media outlets have released messages of solidarity with varying degrees of sincerity. One of these (a somewhat unexpected source) released one of the most mature and poignant messages to bring attention to the Black Lives Matter movement as of late. Nickelodeon.

Yes, the popular kids programming network which brought the world an anthropomorphic sponge that lives in a pineapple weighed in on George Floyd’s murder at the hands of Minneapolis police, and it was powerful. On Tuesday, June 2nd, the network had a programming blackout (see below) that lasted 8 minutes and 46 seconds, the same amount of time that George Floyd was held on the ground, which led to his eventual death.

The message took social media by storm and became the catalyst for many families to discuss race relations with police in the United States. Nickelodeon also released a statement titled “Declaration of Kids’ Rights,” an empowering message of inclusion for children of all backgrounds.

Nickelodeon has long been a platform that promotes diversity and includes perspectives from a multitude of cultures. LATV got the chance to interview the cast of The Casagrandes, a show that depicts an animated LatinX family living in the city. LATV also featured writer and cartoonist Lalo Alcaraz on The Zoo. During each interview, the show’s creators and cast expressed the importance of depicting Latin families with accuracy and complexity. You can watch them both below.

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