LATV will take a solutions driven approach to their 2020 upfronts by offering additional flexibility, efficiency, and support to clients during these unprecedented times. Using an interactive portal launching Wednesday, July 8th, LATV will showcase their inclusive content, cutting edge production capabilities, expansive reach and targeting solutions, as well as an intimate connection to their Latinx audience.
As a certified minority-owned and operated company, we emphasize the value of cultural connection not just as a means to keep up with the tide of current events, but as a key driver of ROI. Clients and anyone else in media who may be interested are encouraged to register here for an invitation to the exclusive LATV Upfront portal.
The LATV Solutions Portal was created to engage and interact with clients in an effective way. The interactive site will highlight our investment in digital growth, additional distribution methods, and our legacy as an independent, bilingual national TV network. In line with our mission statement, “We are the Latino Voices Redefining Culture,” we will showcase their new slate of inclusive content as a key growth driver. Brand new series include: Latina entrepreneur series Pinkafe, Hip-Hop foodie series Talking Over Tacos and music showcase for up and coming artists, Revival Sessions. These new titles will complement LATV’s primetime lineup that spans all genres relevant to the Latino experience, and touches on the four passion points that drive LATV’s creative, which are culture, inclusivity, comedy and female empowerment.
As one of the Co-Executive directors of the network, I could not be more excited for LATV’s future. Not only are we culturally relevant, we’re setting the standard. We are hyper aware that multiculturalism is widely considered to be ‘the new mainstream,’ and we feel it is important to always be one step ahead. Our programming directly reflects that sentiment.
About our network:
LATV is a pioneering bilingual media company elevating the Latino voices redefining culture. LATV Studios is an incubator for rising talent, a platform for genuine expression and a welcome guest in millions of homes from coast to coast. We are a minority owned entity committed to providing authentic content that is created by Latinos for everyone and is distributed through national television, digital, OTT and social media.