Latina Entrepreneur Reshapes Cannabis Industry

Priscilla Vilchis is the CEO of Premium Produce. She is a self-made business magnate who was the youngest and first-ever minority female  to be awarded licenses to cultivate and produce medical and retail (recreational) cannabis in Nevada.

Priscilla, also known as “The Queen of the Desert” and “The Hollyweed Queen,” launched her medical marijuana career when Nevada’s  legalization went into effect in 2014. Since then, she has revolutionized the way cannabis is produced, sold, and marketed.

Now Priscilla joins Humberto Guida on the latest episode of Checkitow to see how the COVID crisis has changed the cannabis business.



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