Twitter CEO Jack Dorsey announced that the social media giant will no longer publish political ads. According to the company it’s “a major step as tech companies work to deal with misinformation ahead of the 2020 election.”
The new ad policy will go into place in November.
In a series of tweets, Dorsey explained the company’s position, emphasizing the negative consequences of downside of political advertising on digital platforms.
“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Dorsey tweeted.
“Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale,” Dorsey added.