Corona Beer. Coronavirus. COMPLETELY unrelated.
Except that currently, in the minds of many, they somehow are?
Constellation Brands (), which brews several variations of the popular (and quite refreshing) beer, said in a statement that its customers “understand there is no link between the virus and our business.”
But did they have to say this? Are people that dense?
“Sales of Corona remain very strong and we appreciate the continued support from our fans,” Constellation Brands spokesperson Stephanie McGuane told CNN Business. “Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment.”
The spread of the coronavirus couldn’t have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase “coming ashore soon.”
Two surveys released this week show that the Corona’s brand is suffering from negative buzz.
5W Public Relations said that 38% of Americans wouldn’t buy Corona “under any circumstances” because of the outbreak, and another 14% said they wouldn’t order a Corona in public.
People, we need to do a better job of differentiating. And I mean that, not only in this specific case, but in the broadest sense.
By the way, Coronas on me.