In their quest for world domination, it seems like Disney can’t have it all. This week, the entertainment giant was accused of trying to claim media ownership of the popular hashtag, “MayThe4th” on Twitter.
The company’s streaming service, Disney+, encouraged fans to share their favorite Star Wars memories using the hashtag next Monday. It followed up with a legal notice that claimed any user who tweeted the hashtag was agreeing to Disney’s terms and letting it use their content; however, it backtracked after a huge protest by fans and widespread mockery.
The hashtag – a play on the franchise’s iconic phrase, “May the force be with you,” has been used for several years during the inventive fan holiday.
— Disney+ (@disneyplus) April 27, 2020
That’s when the hilarity ensued.
“You can’t just scream a terms of service agreement into the void and then assume anyone who does something falling in line has seen it and agreed,” replied one user.
Disney later added that the wording applied only to specific tweets in the original thread.
“The above legal language applies ONLY to replies to this tweet using #MayThe4th and mentioning @DisneyPlus. These replies may appear in something special on May the 4th!”
Yeah, okay Disney – we get it. May the 4th be with you, too…