If you think dating apps are boring and lack some “sabor,” you should try Chispa, the #1 dating app made for US Latinx millennial singles!
With over 3 million downloads already, the app took a step farther than just the dating field and teamed up with Voto Latino, the grassroots political organization focused on educating and empowering a new generation of Latinx voters, to help ignite and unite their community to register to vote and make their voice heard.
The 2020 election is set up to be a breakout year for our Latinx gente as we make up the largest minority group of eligible voters. Census Bureau survey data found that Latinx turnout in the previous election wasn’t that different from prior years, but Latinx turnout in the 2018 midterms was 40.4%, a 50% increase over the 2014 midterms. The combination of Latinx voters making up a larger share of the electorate and turning out in higher numbers could have a huge impact in 2020, especially in the many states where the Latinx population is rising.
With less than 75 days until Election Day, Chispa and Voto Latino are collaborating to make sure the community is heard and to help connect us based on important issues, educate, and fire up Latinx millennials to turn out at the polls on November 3, 2020.
Inspired by Chispa’s promise of creating unity through culture, and aligned with the mission of igniting meaningful connections, through this partnership, Chispa and Voto Latino’s extensive resources will help mobilize eligible Latinos to register and vote. Additionally, Chispa users will be able to swipe right and connect based on like-minded issues and topics that are at the core of the upcoming election.
“This will be the first election in which millennials and Gen Zers outnumber Baby Boomers in the electorate,” said María Teresa Kumar, president and CEO of Voto Latino. “Chispa’s audience is our audience and with their help, our outreach to and activation of young Latinx voters will be that much more impactful. We’re thrilled to partner with Chispa because we must all work together to inform and excite Americans to vote in November.”